Fill in this document and share it with anyone who creates content, designs materials, or communicates on behalf of your brand. This is your brand in a single page.
★
1. Brand Basics
🖼
2. Logo Usage
Define the rules for how your logo should (and should not) be used. Share these with anyone who works on your brand.
✓ Logo Do's
✓
✓
✓
✓
✓
✕ Logo Don'ts
✕
✕
✕
✕
✕
🌈
3. Colour Palette
Click each swatch to pick your brand colour. Add the HEX, RGB, and colour name below.
click to edit
click to edit
click to edit
click to edit
Ｔ
4. Typography
Define which fonts to use and where. Stick to a maximum of two typefaces for clarity and consistency.
Primary Font — Headlines & Key Statements
Your Heading Font
Secondary Font — Body Copy & Supporting Text
This is your body copy font. It should be highly readable at small sizes.
💬
5. Tone of Voice
How your brand sounds is just as important as how it looks. Define the language rules anyone writing for you must follow.
✓ We DO write / say:
✕ We DON'T write / say:
📷
6. Photography & Imagery Style
Click the styles that best describe your brand's visual world. Add notes below.
Bright & airy
Dark & moody
Clean studio
Lifestyle
Candid / real
Architectural
Minimal props
Bold colour
Black & white
Natural light
People-focused
Abstract / detail
📱
7. Social Media Dos & Don'ts
Keep your social presence on-brand with these simple rules for anyone posting on your behalf.
✓ Do
✕ Don't
💡
Pro Tip
This document is a living guide — revisit it whenever your brand evolves. Share it with every new team member, freelancer, or agency before they create anything on your behalf. A two-minute read now saves hours of inconsistency later.
