Chapter 15 · Social Media
Your Social Media Strategy Starter
Two tools in one: a platform recommendation quiz to find where you should actually show up — and a monthly content planner to keep you consistent once you do.
Stop trying to be everywhere. Answer 8 quick questions about your business, audience, and content style. You'll get a recommendation for the 1–2 platforms that will actually work for you — not a list that makes you feel guilty for not posting on TikTok.
Progress
0 / 8 answered
A simple one-page content plan. Define your 4 content pillars — the recurring themes your brand talks about — then fill in 3 posts per week across 4 weeks. Keep it realistic: a consistent 3 posts a week will always outperform a frantic burst followed by silence.
Your 4 Content Pillars
Give each pillar a name and one sentence describing what type of content lives there.
Pillar 1
Pillar 2
Pillar 3
Pillar 4
Post 1
Post 2
Post 3
Content creation notes & ideas
Running ideas, hashtag research, content you want to repurpose, or topics to avoid.