Chapter 17 · Brand Launch Checklist and Timeline
Your Brand Launch Countdown
A phased launch checklist to take your brand from finished assets to full public launch. Tick off each task as you go — every check brings you one step closer to launch day.
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Pro Tip
The most common launch mistake is trying to do everything at once. Work backwards from your launch date and assign a specific week to each phase. A slightly slower, organised launch beats a chaotic one every time — your brand deserves a confident debut.
