To the reviewer: Thank you so much for taking a few minutes to share your thoughts. There are no right or wrong answers — we are simply trying to understand what this brand communicates to real people. Please be honest: the most useful feedback is the kind that tells us what's really going on, not what we want to hear.
1
First Impressions
Does this feel like a business called [business name]?
Trust your gut — does the look and feel match the name and what you'd expect?
If not quite right, what's missing?
What three words come to mind when you first see this brand?
Don't think too hard — write the first three words that come to mind. Positive or negative, it's all useful.
Word 1
Word 2
Word 3
2
What the Brand Communicates
Based only on the brand — not what you know about the business — what would you guess this company does?
Imagine you've never heard of them before. What does the brand tell you?
Who do you imagine their typical customer to be?
Age, lifestyle, budget level, attitude — whatever comes to mind from the brand's visual identity.
Would you trust a business that looked like this? Why or why not?
Think about whether the brand makes you feel confident in the business's quality and credibility.
What price point does this brand suggest to you?
Does it feel budget, mid-range, premium, or luxury?
3
Rate the Brand — 1 to 5
1 = Not at all · 3 = Somewhat · 5 = Absolutely
Relevance
Does the brand feel right for this type of business and industry?
Doesn't fit at allPerfect fit
Memorability
Would you remember this brand if you saw it once and then saw it again a week later?
Totally forgettableSticks instantly
Professionalism
Does the brand feel credible, polished, and like a business you'd feel confident paying for?
Feels amateurHighly professional
Personality
Does the brand have a clear, distinctive character — does it feel like it has a point of view?
Generic, no personalityStrong distinct character
4
Overall Verdict
Overall, how do you rate this brand?
What is the single most important thing you would change or improve?
If you could wave a magic wand and fix one thing, what would it be?
