Now that's what I call
Your Step-by-Step Guide to Creating a Million Pound Brand
21 chapters of practical, jargon-free branding advice for small business owners, startups, and anyone who wants to build a brand that actually gets noticed.
By Rob Holmes — founder of Vinegar Creative, award-winning branding agency.
What's inside
Everything you need to build a brand that works
21 Chapters of Practical Advice
From defining your values and mission to designing your logo, choosing colours, crafting a story, and rolling out your brand — every step covered.
Checklists & Action Steps
Each chapter ends with a clear summary, actionable checklist, and prompts so you can apply what you learn immediately.
Pro Tips from 25+ Years in Branding
Real-world insights from Rob Holmes, who has branded everything from eco packaging to restaurants, property developments, and charities.
Downloadable Worksheets & Templates
Free companion resources to help you through each stage of your brand build at your own pace.
Real Stories, Not Theory
Every chapter comes with a real example or story — making the advice memorable, relatable, and easy to follow.
No Jargon. No Fluff.
Written in plain English for people who run businesses, not design agencies. If you can read a menu, you can build a brand.
Who it's for
Written for people who build businesses, not brands
You don't need a design degree. You don't need a big budget. You just need a clear plan and the right guidance. That's what BRANDtastic gives you.
Startups & New Businesses
You're launching something new and want to get your brand right from day one — without spending a fortune.
Small Business Owners
You've been running your business for a while but your brand doesn't reflect how good you actually are.
Rebranders
Your business has evolved and your brand hasn't kept up. Time for a refresh that matches where you're heading.
DIY Brand Builders
You want to understand branding properly so you can brief designers, make smart decisions, and stay in control.
What readers say
Trusted by business owners who want results
“BRANDtastic gave me the confidence to stop guessing and start building a brand that actually represents my business. Clear, practical, and surprisingly fun to read.”
Sarah M.
Founder, independent bakery
“I wish I'd had this book when I started out. It would have saved me thousands in trial and error. Rob makes branding feel achievable, not intimidating.”
James T.
Tech startup founder
“The checklists alone are worth the price. I've gone back to them again and again. This isn't a book you read once — it's a toolkit you keep using.”
Priya K.
Freelance consultant
About the author
Rob Holmes
Rob is the founder and creative director of Vinegar Creative, an award-winning branding, design, and digital agency based in London. Since 2014, he's helped businesses of all sizes — from startups to Sky, Lloyds TSB, and Costa Coffee — build brands that get noticed.
Before launching Vinegar Creative, Rob spent years in top London agencies working on campaigns for Rolls-Royce, Vodafone, Heathrow Airport, and more. He holds an MA in Design from Central Saint Martins and has branded eco-packaging, restaurants, property developments, charities, and everything in between.
BRANDtastic distils 25+ years of hands-on branding experience into a practical, jargon-free guide that any business owner can pick up and use. No fluff. No theory for theory's sake. Just the stuff that actually works.
Ready to build a brand you're proud of?
21 chapters. Real examples. Downloadable worksheets.
Everything you need to go from invisible to unforgettable.