Free resources

Worksheets & templates to build your brand

Each worksheet is designed to accompany a chapter of the BRANDtastic book. Download them, print them, fill them in — and watch your brand take shape.

Available now

These worksheets are ready to use — open them directly in your browser.

Ch.1

Chapter 1 Worksheet

Get started — the foundations of building a brilliant brand.

Open

Ch.2

Chapter 2 Worksheet

Understand who you are and what your brand stands for.

Open

Ch.3

Brand Values Worksheet

Identify and define the core values that drive your business.

Open

Ch.4

Find Your Brand Colours

Explore colour psychology and plan your brand palette.

Download

Ch.5

Design Mood Board Planner

Find your visual direction and collect brand inspiration.

Download

Ch.6

Design Brief Template

Brief a designer like a pro.

Open

Ch.7

Typography Guide

Pick and pair fonts that suit your brand.

Open

Ch.8

Brand Planning Timeline

Map out your brand launch week by week.

Open

Ch.9

Brief Builder

Write a complete creative brief ready to send to your designer.

Download

Ch.10

Designer Briefing Checklist

Everything to cover before a project starts.

Open

Ch.11

Style Guide Template

Keep your brand consistent across every touchpoint.

Open

Ch.12

Brand Launch Checklist

A step-by-step rollout plan.

Open

Ch.13

Marketing Channel Planner

Define your audience and prioritise the right marketing channels.

Download

Ch.14

Website Brief & Sitemap Planner

Structure your site goals, pages, and build approach.

Download

Ch.15

Social Media Profile Setup

Get your profiles right from day one.

Open

Ch.16

Brand Toolkit Checklist

Assemble all your brand assets.

Open

Ch.17

Launch Week Planner

Day-by-day launch schedule.

Open

Ch.18

Brand Health Scorecard

Measure what matters and track your brand performance.

Open

Ch.19

Brand Refresh Checklist

Keep things fresh without starting over.

Open

Ch.20

Personal Branding Worksheet

Build your founder profile.

Open

Ch.21

IP Protection Checklist

Trademarks, copyright, and legal basics.

Open

Get the book on Amazon — £12.99 →