The Book
21 chapters. Zero jargon. One brilliant brand.
BRANDtastic walks you through every stage of building a brand — from defining your values to designing your logo, choosing colours, crafting your story, and rolling it all out. Each chapter includes a summary, checklist, and downloadable worksheet.
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Chapter by chapter
Every chapter opens with a real story, delivers practical advice, and ends with an actionable checklist.
Brand New Beginnings
Why branding matters and the 10 must-have elements every brand needs. Spoiler: it's more than just a logo.
Brand New Rules
Rob shares his journey — and why BRANDtastic fills the gap for small businesses craving accessible branding advice.
Brand Aid
Branding demystified. Discover how brands build trust, recognition, and value, with examples from global giants and local legends.
The Ideas Park
Creativity, unleashed. Get practical exercises to spark ideas, shape your USP, and build a moodboard that actually inspires.
Colour Lovers
Find your palette! Dive into the psychology of colour and learn how to make your brand pop in your sector.
Design in Motion
From first brief to final sign-off, follow the step-by-step journey of bringing a brand to life.
Just My Type
Fonts aren't just pretty faces. Learn how typography shapes your brand's personality — with handy resources and exercises.
Plantastic
Planning is everything. Goal-setting, audience research, timelines, and budgets — sorted.
Like, Share, Comment
Feedback isn't scary. Learn how to collect, analyse, and act on it so your brand keeps getting better.
Designer Dating
DIY or hire? Get tips for finding, briefing, and working with the right designer for your project.
What's Your Style
Consistency is king. Nail down your in-house style so your brand always looks and sounds on point.
Logo – Let's Go
Roll out your brand across every channel, with launch strategies that get noticed.
Market, Like You Mean It
Find out what really works — digital, traditional, and DIY marketing tips for small businesses.
Site for Sore Eyes
Websites, demystified. Get the lowdown on custom vs. DIY platforms, plus setup steps for all the big names.
Social Butterfly
Social media, sorted. Choose your platforms, set up killer profiles, and grab some downloadable templates.
Creating a Brand Toolkit
Everything in one place. Assemble your assets and guidelines for brand consistency, forever.
Ready, Set, Brand
A week-by-week launch checklist, packed with downloadable resources.
Brand Worth Watching
Track what matters. Learn the metrics that show your branding is working.
A Brand New Day
Keep your brand fresh, relevant, and ready to evolve — without losing your essence.
Brand You
Founder in the spotlight! Build your personal brand on LinkedIn, at events, and through thought leadership.
Brand & Order
Protect your assets: trademarks, copyright, and what to do if someone copies your brand.