Now that's what I call
Your Step-by-Step Guide to Creating a Million Pound Brand
21 chapters of practical, jargon-free branding advice for small business owners, startups, and anyone who wants to build a brand that actually gets noticed.
By Rob Holmes — founder of Vinegar Creative, award-winning branding agency.
What's inside
Everything you need to build a brand that works
21 Chapters of Practical Advice
From defining your values and mission to designing your logo, choosing colours, crafting a story, and rolling out your brand — every step covered.
Checklists & Action Steps
Each chapter ends with a clear summary, actionable checklist, and prompts so you can apply what you learn immediately.
Pro Tips from 25+ Years in Branding
Real-world insights from Rob Holmes, who has branded everything from eco packaging to restaurants, property developments, and charities.
Downloadable Worksheets & Templates
Free companion resources to help you through each stage of your brand build at your own pace.
Real Stories, Not Theory
Every chapter comes with a real example or story — making the advice memorable, relatable, and easy to follow.
No Jargon. No Fluff.
Written in plain English for people who run businesses, not design agencies. If you can read a menu, you can build a brand.
Who it's for
Written for people who build businesses, not brands
You don't need a design degree. You don't need a big budget. You just need a clear plan and the right guidance. That's what BRANDtastic gives you.
Startups & New Businesses
You're launching something new and want to get your brand right from day one — without spending a fortune.
Small Business Owners
You've been running your business for a while but your brand doesn't reflect how good you actually are.
Rebranders
Your business has evolved and your brand hasn't kept up. Time for a refresh that matches where you're heading.
DIY Brand Builders
You want to understand branding properly so you can brief designers, make smart decisions, and stay in control.
Amazon reviews
Rated 5 stars by readers
Great book!
“This book is a well-structured, well-presented guide to branding with clear practical advice. The writing is engaging and the author explains ideas in a way that flows naturally using relevant examples. Whether building a business from scratch or refining an existing one, I would recommend this book — it's informative and inspiring, motivating you to put what you have learned into practice.”
Elizabeth Holmes
Verified PurchaseBranding excellence
“Brandtastic is a punchy, practical guide that demystifies branding for small business owners. Clear frameworks, real-world examples and smart exercises show how to stand out, stay consistent and build trust. It's inspiring without fluff, strategic without jargon, and immediately actionable for busy entrepreneurs at any stage of growth.”
Joe Lewis
Verified PurchaseProof is in the Pudding
“Rob Holmes personally worked alongside and guided me through my business's complete rebrand, logo and website. I could not be any more pleased with the results — both are primed to enable my business to bring in top end clients. I highly recommend. You will not be disappointed and will certainly win more business.”
Mrs Aliona Lukasevic
Verified PurchasePractical, easy to understand and full of useful information
“A practical guide to start ups and branding. I found this insightful and most importantly simple to read and understand, even for a novice. Lots of useful tips.”
Bianca
Verified PurchaseFantastic book for start ups!
“A fantastic book, worth investing in for such a reasonable price. An easy A-Z for start ups keen to create a memorable and eye catching brand! Easy to read & packed with tips! Gets my vote.”
Sarah Lewis
Verified PurchaseValue for money
“Amazing read and value for money here. Branding is so underrated as a topic, so this is a lovely jumpstart in the world of branding and marketing, for sure. Looking forward to the paperback version.”
Seth
Verified PurchaseAbout the author
Rob Holmes
Rob is the founder and creative director of Vinegar Creative, an award-winning branding, design, and digital agency based in London. Since 2014, he's helped businesses of all sizes — from startups to Sky, Lloyds TSB, and Costa Coffee — build brands that get noticed.
Before launching Vinegar Creative, Rob spent years in top London agencies working on campaigns for Rolls-Royce, Vodafone, Heathrow Airport, and more. He holds an MA in Design from Central Saint Martins and has branded eco-packaging, restaurants, property developments, charities, and everything in between.
BRANDtastic distils 25+ years of hands-on branding experience into a practical, jargon-free guide that any business owner can pick up and use. No fluff. No theory for theory's sake. Just the stuff that actually works.
Ready to build a brand you're proud of?
21 chapters. Real examples. Downloadable worksheets.
Everything you need to go from invisible to unforgettable.